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Nothing says Easter quite like king penguins made of chocolate

Posted: 4/16/2014


Cococo Chocolatiers and Calgary Zoo team up to welcome spring.


Cococo Chocolatiers and the Calgary Zoo, both of which were flooded to a virtual standstill last year, have teamed up nine months later to welcome spring to Calgary.  Cococo, the company that owns Chocolaterie Bernard Callebaut, has signed a multi-year Title Sponsorship deal to support the zoo's annual Easter Eggstravaganza, which in 2014 takes place this Friday and Saturday at the Calgary Zoo.


"It is very special for our team to work with a well-known Calgary institution that was, just like us, hit hard by the flood last June," said Kristen Halpen, Marketing Manager for Cococo.  "This is a perfect fit.  Easter at the zoo means fun and chocolate, and after a long winter of hard work, both organizations are ready for some fun.  We have enjoyed inventing unexpected ways to combine our messages."


Unexpected indeed.  Although everybody loves chocolate Easter bunnies, inspiration struck for chocolatiers elsewhere in the animal kingdom.  Since the zoo's king penguins are so popular with zoo visitors, why not handcraft seven Easter penguins, one to match each king penguin at the Zoo?  Master Chocolatiers at Cococo have spent the last several weeks replicating the zoo's king penguins as Easter treats.  Each replica has been hand-painted with specific markings, stands over a metre tall, and all seven will be given away to children as part of the zoo's Easter Eggstravaganza celebrations.


Cococo will also be giving away 20,000 organic chocolate bars at the weekend event - at least one to each and every child who celebrates Easter at the Calgary Zoo.  The zoo's Easter Eggstravaganza is FREE with regular zoo admission.


Cococo and the Calgary Zoo will host a MEDIA PHOTO OP AT COCOCO'S CALGARY FACTORY


Join us for a kick-off event and share Easter goodies on Thursday, April 17th at 10:00 at Cococo, where Master Chocolatiers will paint the final touches on the seven incredible life-sized chocolate king penguins.



For further information, contact:

Kristen Halpen - Marketing Manager